Marketing

What's the first thing that comes to mind when you think green? Maybe recycling. Or perhaps, a new manufacturing process that reduces strain on the environment. Needless to say, we're doing all this, but we're also doing a lot more as well. For us, green isn't just the way we manufacture our products - it's how we design, distribute, and even market and sell them.

So, as well as building sustainability into the products themselves, we also build it into our product samples, sales materials, and marketing communications. For example, we've developed a unique new digital simulation technique that captures the texture and color of a carpet swatch so accurately that it actually eliminates the need for product samples. Every time we replace tufted carpet sample with these new digital reproductions, we save a quart of oil; and, with hundreds of thousands of samples, these savings are significant. But, that's just one example. To make our advertising initiatives more environmentally friendly, we send out flash emails instead of direct mail pieces. This saves on paper and on the fuel costs associated with delivery. Sometimes we do need to produce printed materials, but even then we minimize the impact by always using recycled paper. For a company our size, environmental initiatives like these quickly add up to major savings for the environment and help us ensure a more sustainable future.